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McKinsey's more than 80 offices worldwide form a truly global network. To enhance the value that this network can bring to our clients, we operate as a single firm. Our "one firm" concept means that we make no compromises to geography or industry. Wherever our clients are, they receive the same exacting quality of service and benefit from the same access to our
management thinking.
Our clients call upon us to help them address their most important challenges. They rely on our consultants to be uncompromising in their analytics as well as being a source of ideas and insights. As we build on our tradition of disciplined strategic thinking, we recognize the importance of fresh insights. Even our people with the most specialized functional or industry knowledge
approach problems from an integrated, top management perspective, taking into account the trade-offs that senior managers must make.
Nearly half the work we do focuses on strategy, corporate finance and growth, overall organization, and related policy areas. Another important part of our activities consists of direct efforts to improve operational effectiveness by helping clients reverse a downturn in profits, reorient their product/market strategies, cut operating and overhead costs, and increase productivity.
We also do extensive work in major functional areas when the problems involved are of concern to top management. These areas include research and development, finance, sales and marketing, manufacturing and distribution, planning and control, information management, and information technology.
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