| Welcome to Zagreb As the world grows more aware of the tremendous business opportunities in Southeast Europe, McKinsey in Zagreb is increasingly serving as an experienced and objective counselor to companies already active in this market as well as companies planning to expand their business here.
McKinsey has been serving clients in the region since 1984, successfully conducting a wide range of engagements throughout the region for state-owned enterprises, leading local financial institutions, and multinational companies. In early 2003, our Zagreb office was
established with the aim of making McKinsey a valuable member of the local business community. Today, our office is expanding fast and is well accepted by companies and governmental organizations in the region.
Our client portfolio spans local market leaders and multinational companies. We also serve clients in the public and nonprofit sectors. Many of our initial projects were in the financial services and insurance industries. Today, we also serve clients in telecommunications, consumer goods, and utilities. Our clients look to us for
assistance in making lasting improvements in key areas of strategy, sales and marketing, operations, and information systems.
McKinsey Zagreb is a very friendly and international office. One-third of our members are Croatian nationals, with the other two-thirds from a variety of nations around the globe. Together with our Offices in Budapest, Bratislava, Moscow, Prague, and Warsaw, Zagreb forms McKinsey's Eastern European office. A vibrant cluster in our firm with deep expertise on the specific challenges and opportunities of this region.

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